Beam Suntory needed new business cards to help elevate their brand. I worked with my team at VIA Studio to design and coordinate production of their new cards.
Images used with permission | © VIA Studio
Illustration, business card design
The client wanted the new business cards to feel elevated and sophisticated. They wanted to highlight their bourbon specifically. I designed a custom barrel illustration that fits within the desired aesthetic.
I defined the color palette and typographic treatments to answer the client’s goals. I collaborated with a print vendor on printing quality. We chose a thick cardstock with a blind spot gloss for the Beam Suntory logo to add a sense of elegance.