Cody Clark Magic
Brand Strategy, Identity, Wordpress, Digital Ads, Social Media
Cody Clark is a professional magician and autism self advocate. He needed to refresh his brand in order to be competitive in his industry and to meet his 2020 business goals, which included increasing brand awareness, increasing show rates, and attracting bigger corporate clients. I worked with Cody and his sales manager as his Designer and Brand Consultant to establish a brand strategy. I then worked with Cody to create his brand concept, logo, brand identity, web design/Wordpress implementation, and digital executions and collateral. My collaboration with Cody is an ongoing partnership.
Cody performs magic shows for adults and children in addition to speaking engagements about autism. All of his performances encourage "a different way of thinking"—about life, autism, and magic. The brand needed to communicate this uniqueness while also presenting him as an established, professional magician.
Developed Brand Concept
Cody Clark Magic grants people permission to radically be themselves. He allows people to savor the simple things in life, to connect with their most cherished memories, to bond over our commonalities, and to value different ways of seeing the world.
Using his experience with autism, Cody takes a personalized approach to his shows in order to help everyone feel included. Whether a corporate employee, a member of the autism community, or a delighted child seeing their first magic show, Cody makes sure everybody at every show is heard and celebrated.
The brand now tells Cody's unique story and has been carried through a more professional looking, engaging identity and collateral. I designed and implemented the Cody Clark Magic website through Wordpress. I also collaborated with Cody on digital advertising strategy and designed a campaign while providing templates and resources to help him create his own event ads. A social media guide and newsletter guide I created helps Cody more independently market his business professionally.