Cody Clark is a professional magician and autism self advocate. He needed to refresh his brand in order to be competitive in his industry and to meet his 2020 business goals. I worked with Cody to create a brand strategy, concept, logo, identity, web design/Wordpress implementation, and collateral.
Brand Strategy, Identity, Wordpress, Collateral
Cody performs magic shows for adults and children in addition to speaking engagements about autism. All of his performances encourage "a different way of thinking"—about life, autism, and magic. The brand needed to communicate this uniqueness while also presenting him as an established, professional magician.
Developed Brand Concept
Cody Clark Magic grants people permission to radically be themselves. He allows people to savor the simple things in life, to connect with their most cherished memories, to bond over our commonalities, and to value different ways of seeing the world.
Using his experience with autism, Cody takes a personalized approach to his shows in order to help everyone feel included. Whether a corporate employee, a member of the autism community, or a delighted child seeing their first magic show, Cody makes sure everybody at every show is heard and celebrated.