Derby Identity

What started out as a concept for the Kentucky Derby Festival poster turned into a printed poster, identity system, and apparel I created to celebrate favorite parts of the Derby. I am currently selling select apparel at the local artist boutique gallery Revelry and on Etsy.

Illustration, Identity,

E-commerce

Work

Industry

Personal Project

Year

2020

People in Louisville, Kentucky love the Derby. To celebrate popular events leading up to the races, I created an illustrated repeating pattern that encapsulates the essence of Derby season. This inclusive approach allows everyone to find their most beloved parts of the Derby represented. The pattern can be resized and repurposed in countless applications. 

To bring this project to life, I worked with a local print shop to create copies of my poster. Thinking about popular Derby apparel, I collaborated with wholesale production vendors to create bow ties and pocket squares with the pattern. The bow ties and pocket squares are currently on sale at the local artist boutique gallery Revelry and Etsy.

© 2020 Ann Wood