Kentucky Performing Arts
Identity and Collateral, Web Collaboration
Kentucky Performing Arts is the umbrella organization for the performing arts in Louisville, Kentucky. The brand was previously centered around one of its iconic buildings, which was an outdated approach and didn't represent the rest of the organization. I worked with my team at VIA Studio to rebranded Kentucky Performing Arts (KPA) from the ground up, including brand strategy, naming, identity, and collateral development. I created an identity system concept, brand standards guide, and print and web collateral.
Awards: 2019 AIGA Louisville Award
Images used with permission | © VIA Studio
The brand concept we developed highlights the impact that KPA has both as an organization but also for its show attendees. We carried the 'moments of impact' concept throughout the brand. The logo both shows this energy while also representing stage curtains. We carried the stage curtains throughout the brand, from business cards to environmental graphics.
For me, a key opportunity of the KPA brand was experiential design. I made sure to not only update existing collateral with the new brand, but restructure how people interact with it at all touchpoints. From more intuitive ticket layouts to delightful environmental graphics, I carried human centered design throughout.