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Kentucky Performing Arts

Kentucky Performing Arts is the primary organization for the performing arts in Louisville, Kentucky. The brand was is need of an updated, comprehensive design system that worked in a digital ecosystem and better reflected the expanding business. I worked with my team at VIA Studio to rebranded Kentucky Performing Arts (KPA) from the ground up, including contributing to brand strategy and naming, building the identity and brand guide, and executing collateral. 

Awards: 2019 AIGA Louisville Award

Images used with permission | © VIA Studio​​




Branding | Identity guidelines | Print | Digital collaborations | Environmental




The brand concept we developed highlights the impact that KPA has both as an organization and its show attendees—"Moments of Impact". The logo projects this energy while also representing stage curtains. We carried the stage curtains graphic throughout the brand. 

A key opportunity of the KPA brand for me was experiential design. I restructured collateral and propossed different solutions to improve user experience with the brand touchpoints, including intuitive ticket layouts and delightful, informative environmental graphics.