Graphic ornaments are used throughout the brand as a stamp of authenticity.

Marcus Paint is an industrial coatings provider in Louisville, Kentucky. Using the brand strategy developed by VIA Studio, I created a brand identity concept that leans in on their heritage and aspirations to be seen as a family oriented company.

Images used with permission | © VIA Studio

Service

Brand Strategy & Identity

Contributions

Brand Strategy, Concepting, Logo, Identity System Concept

Year

2019

The Marcus Paint logo is modern and confident enough to compete in the industry; it is a label of authenticity. The subtle badge reference in the ‘M’ mark nods to the brand concept–it signifies a protective company that stands by their word. The badge design element in the logo was carried throughout the identity system. 

The colors work together to communicate heritage and a sense of timelessness. The identity system uses graphic ornaments to support the bold logo. They nod to the history of the company and legitimize Marcus Paint as a tried and true partner.