New in NuLu Guidebook

Agency

2019

Industry

Year

Work

Zine, Illustration, Production

To help introduce a new out of town coworker to our NuLu (new Louisville) neighborhood, I proposed the idea to create a unique "welcome guide". I worked with my Creative Director at VIA Studio to execute a zine style guidebook about our neighborhood. We gathered content from our coworkers, created hand illustrations, sourced materials, and printed copies of the zines in house.

Images used with permission | © VIA Studio

We decided a zine creation would be a fun challenge and it would be different than other standards welcome materials. I experimented with different paper sizes and folds and settled on a layout. I set up the file and designed the layout accordingly.

We created custom illustrations and hand-written notes to help the guide feel personal. The illustrations also live separately on the back of the unfolded guide, which can turn into a poster. After printing the guides in house, we scattered them around the neighborhood and even at the Louisville music festival, Forecastle.