To help introduce a new out of town coworker to the area, I worked with VIA Studio’s Associate Creative Director to design and produce a zine style guidebook about VIA’s neighborhood. 

Images used with permission | © VIA Studio


Zine design


Illustration, Layout, Print Production



We decided a zine style guidebook would be a fun, unique way to show off the neighborhood. We sent out a survey to our coworkers to gather content about their favorite things about NuLu (new Louisville). I came up with the fold and designed the layout accordingly.

We created custom illustrations and hand-written notes to help the guide feel personal. The illustrations also live separately on the back, which can turn into a poster. We printed a batch of the guidebooks in house and scattered them around the neighborhood, and even at the Louisville music festival, Forecastle.

The custom illustrations live on the back of the zine. When folded open, it turns into a poster.

The zines were passed around at the local music festival, Forecastle.