Online Brand Guide
Historically, my team at VIA Studio had been using PDFs as brand guides, accompanying them with links to brand assets through cloud storage. I saw many flaws in this system and proposed a solution for our team to create our own online brand guide template that we could customize per client. Brand assets could be housed alongside use instructions which would allow for more clarity and purposeful execution.
I collaborated with the development team to create components that could be changed per client. A login page allows clients and vendors to gain access to documents and assets. The template uses a minimal design to allow the brands to shine. Color can be customized per client to help each guide feel personalized, as shown above with the Kentucky Performing Arts brand.
With an online brand guide, brands are more accessible and can be easily updated with strategy and purpose clearly defined. The strategy and identity live together, which allows for more accurate, purposeful execution. Guides can be updated without the need for multiple versioned files, saving time and file storage.
