Online Brand Guide

Agency

2019

Industry

Year

Work

Conceptualization, Collaboration, Web Design

Historically,​ my team at VIA Studio had been using PDFs as brand guides, accompanying them with links to brand assets through cloud storage. I saw many flaws in this system and proposed a solution for our team to create our own online brand guide template that we could customize per client. Brand assets could be housed alongside use instructions which would allow for more clarity and purposeful execution. 

Images used with permission | © VIA Studio

See my process

I collaborated with the development team at VIA Studio to create components that could be changed per client. A login page allows clients and vendors to gain access to documents and assets. The template establishes function above form with a minimal design. Color can be customized per client to help each guide feel personalized, as shown with the Kentucky Performing Arts brand.

With an online brand guide, brands are more accessible and can be easily updated with strategy and purpose clearly defined. The strategy and identity live together, which allows for more accurate, purposeful execution. Guides can also be updated without the need for multiple versioned files, saving time and file storage.

© 2020 Ann Wood