Process
Cody Clark Magic
Old Brand
– Cluttered, overwhelming layouts
– Designs appear frivolous
– Content fights for attention
– No clear, unified message
Identity Attributes
– Professional
– Personable
– Bold
– Accessible
– Unique
– Contemporary
– Joyful
– Welcoming
Identity Inspiration
Color Palette
Blue
- Autism Speaks organization's primary color
- Promotes awareness and acceptance for those with autism and advocates
Red
- Represents caretakers of those with autism
Typography
Josefin Sans
– Geometric sans serif ties in with the logo
– Available on Google fonts for web use
Open Sans
– Universal, legible typeface
– Available on Google fonts for web use
Wireframes
Website goals
- Functionality
- Clear hierarchy
- Tell Cody's unique story, highlight differentiators
- Guide people to purchase tickets
See Cody
- Sign up for newsletter CTA, provides up to date schedule
- Public: upcoming shows list + links to purchase
- Private: contact links to book, CTA to explore show varieties
About
- Brand concept: differentiators
- Background info: provides context and tells Cody's unique story
- Demo reel: provides proof and more information
- Performances description accordion: describes the selected show type
- (added later) Contact button: directs people to inquire to learn more and book shows
Homepage
- What: name & type of business, ticket purchase CTA
- Why & how: brief intro and differentiators
- Proof: testimonial
- Quick links to other pages
Digital Advertising
Digital ads
- Promote upcoming events and brand awareness
- Increase public event interest and attendance
- Build digital presence, show relevance
- Include best practices guide for client autonomy
Digital event ad templates
- Create event ad templates for Cody to edit as shows get scheduled
- Utilize Adobe Spark to upload brand assets including typefaces, colors, and graphics
Social Media
- Suggest types of photos and content to post
- Create branded cross platform cover photos: Facebook, Instagram, YouTube, Twitter, Eventbrite
- Create template for posting about events
- Supply social media guide for autonomy
Goals
- Increase brand awareness
- Increase show rates
- Attract bigger corporate clients
Strategy
- Create contemporary identity system
- Improve website functionality
- Implement digital advertising
- Utilize social media engagement
- Redesign collateral to represent new brand attributes
