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Storytelling Opportunities

Inspired by Ellen Lupton's Design is Storytelling, I envisioned the entire brand story of KPA being told across multiple touchpoints. Ellen illustrated how people move through spaces—both physically and emotionally—and how designers can use these as opportunities to anticipate and direct behavior.


I worked with my Creative Director to create a wayfinding system presentation for the KPA team. I mapped out how people would attend performances and created customer journeys to illustrate experiential opportunities. 

Branded Opportunities Ideas

- Clear garage directional signage

- Elevator/stair signage

- Anticipation building elevator graphics

- Lobby signage

- Lobby branded graphics & patterns

- Branded playbooks