404 Page

Restructure 404 page: frustration to delight

  • Clearly display error but keep it from being frustrating

  • Provide link back to shows

  • Create "designed" page–not generic looking template

  • Tie back to brand

  • Add animation to delight

Process

Kentucky Performing Arts

Old Brand

– Logo represented just one of many venues

– Dated, cluttered collateral

– No consistent, unified branding

Ticket Stubs

Priorities:

  1. Organize relevant information using visual hierarchy

  2. Make sure tickets could be printed at box office 

  3. Visually establish new brand

  4. Utilize opportunities for brand awareness

E-tickets

Printed e-tickets are usually on standard 8.5" x 11" paper. Through talking with my team, I found that people usually fold their tickets in half, making them easier to carry. I realized this could be an opportunity to prioritize information be more accessible.

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Hierarchy organization:

1. Performance Title

2. Location

3. Name and date

—below the fold—

 4. Terms and conditions

5. Donor call out

6. Usher barcode

Environmental Graphics

© 2020 Ann Wood

Initial Logo Concept

My logo concept incorporated a colon symbol tied together with a flexible identity system. This way, KPA is always presenting.