Process
Marcus Paint
Identity Attributes
– Heritage owning
– Legacy leaving
– Authentic
Word Cloud
I lead a word cloud whiteboarding exercise with my design team that helped us group together attributes from our stakeholder notes. We then put together a first round of the Marcus Paint brand pillars.
New Brand Pillars
After presenting the first round of the brand pillars to the Marcus Paint team, I lead a whiteboard session where they were able to give feedback and refine their pillars.