Process

Treyton Oak Towers

Old Brand

– Collateral was dated

– Messaging was degrading

– Content was fighting for attention

Welcome Package

I created a concept for a package of welcome materials that prospective residents would receive upon entering Treyton Oak Towers. A thoughtful set of curated materials would help prospective residents and guests feel taken care of. No detail would be left unnoticed. Included would be a small hardback compendium explaining Treyton Oak Towers' story, an envelope of interchangeable handouts, a notepad, and pen for note taking during information sessions.

Collateral expansion goals

– Promote independent living program

– Illustrate new brand identity

– Create flexible layout for multiple collateral

© 2020 Ann Wood

Inspiration