Process
Treyton Oak Towers
Old Brand
– Collateral was dated
– Messaging was degrading
– Content was fighting for attention
Welcome Package
A package of branded welcome materials would help prospective residents and guests feel taken care of. Included would be a small hardback compendium, an envelope of handouts, a notepad, and pen for note taking during information sessions.
Collateral Expansion
– Promote independent living program
– Illustrate new brand identity
– Create flexible layout for multiple collateral
Inspiration
