Process
Treyton Oak Towers
Old Brand
– Collateral was dated
– Messaging was degrading
– Content was fighting for attention
Welcome Package
I created a concept for a package of welcome materials that prospective residents would receive upon entering Treyton Oak Towers. A thoughtful set of curated materials would help prospective residents and guests feel taken care of. No detail would be left unnoticed. Included would be a small hardback compendium explaining Treyton Oak Towers' story, an envelope of interchangeable handouts, a notepad, and pen for note taking during information sessions.
Collateral expansion goals
– Promote independent living program
– Illustrate new brand identity
– Create flexible layout for multiple collateral
Inspiration
