Process

Treyton Oak Towers

Old Brand

– Collateral was dated

– Messaging was degrading

– Content was fighting for attention

Welcome Package

A package of branded welcome materials would help prospective residents and guests feel taken care of. Included would be a small hardback compendium, an envelope of handouts, a notepad, and pen for note taking during information sessions.

Collateral Expansion

– Promote independent living program

– Illustrate new brand identity

– Create flexible layout for multiple collateral

© 2020 Ann Wood

Inspiration