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Application Possibilities

Where could the brand be applied in relation to a dance studio?

– Business cards

– Studio wallpaper and interior decorating

– Upholstery

– Apparel

– Photo backdrop


Turning Pointe Dance Center

Identity Attributes

– Elegant

– High end

– Exclusive

Alternate Logo Concept

Initial Logo 

Because the 'R' is flipped, the optical kerning became off track. I made sure the kerning looked consistent between each letter.