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Application Possibilities
Where could the brand be applied in relation to a dance studio?
– Business cards
– Studio wallpaper and interior decorating
– Upholstery
– Apparel
– Photo backdrop
Process
Turning Pointe Dance Center
Identity Attributes
– Elegant
– High end
– Exclusive
Alternate Logo Concept
Initial Logo
Because the 'R' is flipped, the optical kerning became off track. I made sure the kerning looked consistent between each letter.