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Ann emblem


I'm proud to be a purpose-driven designer with a passion for branding and sustainability in New York City. I use thoughtful strategy, empathy, design best practices, and wit to solve everyday experience challenges and bring brand stories to life. I’m looking to be a part of a team where I can lead conceptual work and execution, while providing direction to junior talent and learning from leadership.


University of Louisville

Louisville, Kentucky

Bachelor of Fine Arts (BFA) Graphic Design


Cum Laude

University of Westminster

London, England

Semester Abroad Spring 2016


Adobe Creative Suite

Illustrator, InDesign, Photoshop, After Effects, XD, Lightroom, Dimension



Figma, Mural, Sketch, SketchUp, familiarity with HTML/CSS



Branding, design systems, design concepts, brand strategy, identity guidelines, print, digital, brand campaigns, UX / UI, typography, advertising, illustration, marketing, animation, social media, photoshoot styling, wayfinding & environmental graphics



Articulate, adaptable, collaborative, self-driven, time management skills, presentation skills, communication skills



Art, psychology, architecture, interior design, urban design, sustainability, healthcare and wellness, accessibility, hospitality, meme culture


Brand Designer

Coursera | In-house

New York, NY

Contract: 10/23 – present

Collaborates with design teams to develop and maintain flexible design system, encompassing brand values and brand assets such as logo system, typography, color palette, and other elements.

  • Creates and expands design system to ensure brand consistency across long format touchpoints such as ebooks, reports, marketing materials, etc.

  • Collaborates with designers, copywriters, and other stakeholders to create on-brand marketing collateral, campaigns, and communications

  • Evolves and refines design system over time, incorporating industry changes and business needs

Graphic Designer / Illustrator

Ann Wood Vittitow Design | Freelance

New York, New York

02/20 – present

Creates design systems grounded in strategy for B2B and B2C clients, communicating brand stories to increase revenue and meet business goals.

  • Executes visual identity systems, style guide s, print, advertising, social media, and digital

Illustrates digital patterns to print on products and sell on e-commerce platforms.

  • Manages 5-star Esty shop including inventory, production, customer relations, marketing, advertising, packaging  and shipping, and illustration

Brand Designer

Johnson & Johnson | In-house

New York, NY

Full Time Employee: June 2022 – January 2023

Contract: January 2021–June 2022

Managed multiple projects including branding of omnichannel support services program addressing low engagement in 6+ therapies, increasing treatment preparation from 50% to 95%. Brand received runner-up in 2021 J&J Design Impact Awards.

  • Collaborated with 100+ cross-functional team members to address over 20 unmet patient needs and behavioral nuances

  • Delivered pilot within 6 month deadline; evolved and scale d brand to 6+ therapies

  • Built brand concept, identity system, and 50+ pages of brand guidelines

  • Curated over 700 pages of strategic touchpoints, including customized welcome kits, that provide seamless support across ecosystem

  • Partnered with 10+ vendors to lead art direction across print and digital, marketing, packaging, environmental, photography curation, copywriting, and marketing


Initiated innovative patient-featured photo/videoshoot to create ownable visual language, support diversity initiatives, and decrease cost by over 40%.

  • Presentation included business value, concept, art direction, and recruitment strategy


Translated complex research to digital tools and user journey storytelling for business teams.


Developed set of 10+ FDA-approved documents for Janssen therapy program.

  • Provided art direction with copywriters and clients, implementing design best practices of typography, layout, and composition

Graphic Designer

VIA Studio | Branding agency

Louisville, Kentucky

Mid-level: March 2019–October 2019

Junior: July 2017–March 2019

Collaborated with 15+ designers and strategists for over 40 B2B/B2C clients in a fast-paced environment to drive revenue through compelling brand experiences.

  • Collaborated with strategy to build strategic brand storytelling

  • Partnered with developers to create digital assets and bring digital concepts to life

  • Created identity systems and implemented creative such as logos, identity systems, advertising, environmental design, UX / UI, print, illustration, and digital, among others


Portfolio Capstone Mentor

Hite Institute of Art and Design

January 2021–May 2021

Mentored a senior student in University of Louisville’s Graphic Design program, providing coaching, critique, and direction during their Portfolio Capstone.

Intern Mentor

Louisville, KY

August 2018–December 2018

Mentored junior team member interested in learning digital design.

  • Developed project plan and taught lessons of digital design best practices and design trends

  • Created cumulative project and provided guidance in completion, preparing mentee for subsequent internship experiences

Professional Organizations

The Dezine Women’s Scholarship

Founder and contributor

May 2019–present

Created and funds a scholarship with a group of women designers exemplifying camaraderie in the Louisville, Kentucky design community.

  • Conceptualized, facilitated, and debated crucial moments in scholarship creation

  • Annually participates in funding, interviewing, and the selection process

American Institute of Graphic Arts (AIGA) 

New York

July 2020–present​​



April 2016–July 2020​


2023 Fritz Gottschalk Museum of Avant-garde Awards

Mendrisio, Switzerland

Sustainable Prescription Ecosystem


2021 J&J Design Impact Awards

New York, NY

Janssen Compass


Continued Education

AIGA Design Conference



Brand New Conference

Las Vegas, NV


Awwwards Conference

New York, NY


References available upon request

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