Résumé
Education
University of Louisville
Louisville, Kentucky
BFA Graphic Design 2017
Cum Laude
University of Westminster
London, England
Semester Abroad Spring 2016
Experience
Johnson & Johnson
Brand Designer, Pharma
New York, NY
Full Time Employee June 2022 – January 2023
Contract January 2021–June 2022
Led human-centered design initiatives of companion program brand for Janssen Oncology patients and healthcare professionals. Collaborated with J&J Design teams to define brand system and concept and produce collateral. Continuously evolved the brand with Strategists based on qualitative data. Led concept and proposal build of branded, patient featured photoshoot focused on authentic diversity and inclusion. Collaborated with Strategists to build brand integrations playbook.
After 1 year, 123 patients enrolled across 34 states and 97% of patients surveyed said they were prepared to start or continue their treatment due to program support. Brand received runner-up in 2021 J&J Design Impact Awards, recognizing projects that showcase strategic design and exceptional craft.
Collaborated with strategists to create interactive user journeys and tools to synthesize research and data, build empathy, and provide business partners insight in order to make informed decisions.
Designed family of FDA approved patient and healthcare professional facing guides and forms for select companion program utilizing strategic design system.
Freelance Designer
New York, New York
February 2020–August 2021
Collaborated with clients in a variety of industries to create brand systems and collateral. Deliverables include logos, brand identity guidelines, web design and implementation, and digital ads.
VIA Studio
Graphic Designer
Louisville, Kentucky
Mid-level March 2019–October 2019
Junior July 2017–March 2019
Collaborated with internal design and strategy teams to initiate projects and develop brands for B2B and B2C clients. Experience includes brand strategy and concepting, ad campaigns, identity systems, copywriting, environmental graphics, print, illustration, animation, photoshoot styling, web, and UX/UI.
Involvement
The Dezine Women’s Scholarship
Founder and contributor
May 2019–present
Created and funded a scholarship with a group of women exemplifying leadership and camaraderie in the Louisville, Kentucky design community. Annually participates in candidate interviews and the selection process.
American Institute of Graphic Arts (AIGA)
New York
July 2020–present
Louisville
April 2016–July 2020
Leadership
Intern Mentor
Louisville, KY
August 2018–December 2018
Mentored high school intern interested in design at VIA Studio. Developed curriculum, taught weekly lessons, and assigned weekly tasks. Created a cumulative project and the end of mentorship program and oversaw mentee in completion.
Software Proficiency
9+ years
Adobe Illustrator, InDesign, Photoshop
Microsoft PowerPoint, Word
5+ years
Adobe XD, After Effects, Lightroom
Other Mural, Sketch