Education

University of Louisville

Louisville, Kentucky

BFA Graphic Design 2017

Cum Laude

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University of Westminster

London, England

Semester Abroad Spring 2016

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Experience

Brand Designer, Pharma

Johnson & Johnson

New York, NY

Full Time Employee June 2022 – January 2023

Contract January 2021–June 2022

Led innovative design initiatives of companion program brand for Janssen Oncology patients and healthcare professionals. Defined comprehensive brand system and collaborated with Strategists to produce collateral and continuously evolve the brand over time based on qualitative data.

After 1 year, 123 patients enrolled across 34 states and 97% of patients surveyed said they were prepared to start or continue their treatment due to program support. Brand received runner-up in 2021 J&J Design Impact Awards, recognizing projects that showcase strategic design and exceptional craft.

 

Led concept and proposal build of patient featured photo/videoshoot focused on authentic expression and DEI initiatives for Janssen companion programs.

 

Collaborated with strategists to create interactive user journeys and tools to synthesize data in order to provide business partners with insights to make decisions.

 

Designed family of FDA approved patient and healthcare professional facing guides and forms for Janssen companion program.

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Entrepreneurial Illustrator

New York, NY

February 2020 – present

Illustrates and prints digital patterns on a variety of mediums to sell on e-commerce platforms.

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Freelance Designer

New York, New York

February 2020–August 2021

Collaborated with clients in B2C industries to create brand systems and collateral. Deliverables include logos, brand identity guidelines, web design and implementation, and digital ads.

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Graphic Designer

VIA Studio

Louisville, Kentucky

Mid-level March 2019–October 2019

Junior July 2017–March 2019

Collaborated with internal design and strategy teams to initiate projects and develop brands for B2B and B2C clients. Experience includes brand strategy and concepting, ad campaigns, identity systems, copywriting, environmental graphics, print, illustration, animation, photoshoot styling, web, and UX/UI.

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Involvement

The Dezine Women’s Scholarship

Founder and contributor

May 2019–present

Created and funded a scholarship with a group of women exemplifying leadership and camaraderie in the Louisville, Kentucky design community. Annually participates in candidate interviews and the selection process.​

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American Institute of Graphic Arts (AIGA) 

New York

July 2020–present​

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Louisville

April 2016–July 2020​

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Leadership

Intern Mentor

Louisville, KY

August 2018–December 2018

Mentored high school intern interested in design at VIA Studio. Developed curriculum, taught weekly lessons, and assigned weekly tasks. Created a cumulative project and the end of mentorship program and oversaw mentee in completion.

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Software Proficiency

Adobe Creative Suite

Illustrator, InDesign, Photoshop, After Effects, XD, Lightroom

 

Other

Microsoft Office, Google suite, Figma, Mural, Sketch, basic understanding of HTML/CSS