Résumé
Education
University of Louisville
Louisville, Kentucky
BFA Graphic Design | 2017
Cum Laude
University of Westminster
London, England
Semester Abroad | Spring 2016
Experience
Johnson & Johnson
Brand Designer II, Pharma | Contract
New York, New York
January 2021–Present
Creates and oversees brand systems to ensure cohesive experiences are expressed across touchpoints. Works closely with internal design team to propose design solutions for business partner’s anticipated needs, gaps, and goals. Partners with Strategy team to translate interpreted data points and qualitative user feedback into compelling visuals including identity systems, print collateral, experiential design, and complex user journeys. Collaborates with Digital Design team to ensure brand expression is carried through digital touchpoints and works with Production team to ensure brand values and goals are brought to life through print.
Freelance Brand Designer
New York, New York
February 2020–August 2021
Collaborates with clients in a variety of industries to create and execute brands through visual storytelling. Develops strategy, creates brand concept, designs identity, and produces collateral when applicable. Developed design process and business plan.
Entrepreneurial Artist
New York, New York
February 2020–August 2021
Created platform on Etsy to sell hand illustrated designs printed on a variety of mediums. Collaborated with wholesalers to produce collateral and constructed business plan. Created an elevated buying experience through packaging and branding across multiple touchpoints.
VIA Studio
Louisville, Kentucky
Graphic Designer
March 2019–October 2019
Collaborated with design, strategy, and leadership teams to initiate projects, develop brands, and execute identity systems for B2B and B2C clients. Gained experience in areas including, but not limited to, strategy collaboration, brand concepting, copywriting, environmental design, identity systems, advertising, print design and production, illustration, social media, brand guidelines, animation, photoshoot prep and styling, digital design, and UX & UI.
Junior Graphic Designer
July 2017–March 2019
Collaborated with design and strategy teams to develop brands and execute identity systems for B2B and B2C clients. Gained experience in areas including, but not limited to, print design and production, advertising, illustration, animation, digital design, and UX & UI.
Leadership
Graphic Design Intern Mentor
August 2018–December 2018
Mentored high school intern interested in web design at VIA Studio. Developed curriculum that introduced web design and assigned weekly accompanying tasks. Lessons included introduction to wireframes, UI kit development, accessibility best practices, and more. Developed a cumulative project and oversaw mentee in creation of a paid time off page to live on the company’s internal site.
Volunteer
Clean Energy for Joe Biden New York
October 2020–present
Collaborated with the Clean Energy for Joe Biden New York Peer to Peer committee to spread awareness of the Joe Biden presidential campaign. Worked to create messaging and strategy of social media challenge to encourage voting for Joe Biden. Created accompanying graphics for multiple social platforms.
Involvement
The Dezine Women’s Scholarship
May 2019–present
Helped to create and fund a scholarship with a group of seven women exemplifying leadership and camaraderie. Conceptualized, facilitated, and debated crucial moments in the formation and participated in the interviewing and selection process.
American Institute of Graphic Arts (AIGA)
New York
July 2020–present
Louisville
April 2016–July 2020
Continued Learning
Adobe Max Conference
October 2020
Brand New Conference
October 2019
Awwwards Digital Thinkers Conference
November 2018
Software Proficiency
8+ Years
Adobe
Illustrator
InDesign
Photoshop
Microsoft
Word
PowerPoint
1-5 Years
Adobe
After Effects
Lightroom
Other
Google Suite
Sketch
Mural
InVision
HTML/CSS