I'm proud to be a purpose-driven designer with a passion for branding and sustainability in New York City. I use thoughtful strategy, empathy, design best practices, and wit to solve everyday experience challenges and bring brand stories to life. I’m looking to be a part of a team where I can lead conceptual work and execution, while providing direction to junior talent and learning from leadership.
University of Louisville
Bachelor of Fine Arts (BFA) Graphic Design
University of Westminster
Semester Abroad Spring 2016
Adobe Creative Suite
Illustrator, InDesign, Photoshop, After Effects, XD, Lightroom, Dimension
Figma, Mural, Sketch, SketchUp, familiarity with HTML/CSS
Branding, design systems, design concepts, brand strategy, identity guidelines, print, digital, brand campaigns, UX / UI, typography, advertising, illustration, marketing, animation, social media, photoshoot styling, wayfinding & environmental graphics
Articulate, adaptable, collaborative, self-driven, time management skills, presentation skills, communication skills
Art, psychology, architecture, interior design, urban design, sustainability, healthcare and wellness, accessibility, hospitality, meme culture
Coursera | In-house
New York, NY
Contract: 10/23 – present
Collaborates with design teams to develop and maintain flexible design system, encompassing brand values and brand assets such as logo system, typography, color palette, and other elements.
Creates and expands design system to ensure brand consistency across long format touchpoints such as ebooks, reports, marketing materials, etc.
Collaborates with designers, copywriters, and other stakeholders to create on-brand marketing collateral, campaigns, and communications
Evolves and refines design system over time, incorporating industry changes and business needs
Graphic Designer / Illustrator
Ann Wood Vittitow Design | Freelance
New York, New York
02/20 – present
Creates design systems grounded in strategy for B2B and B2C clients, communicating brand stories to increase revenue and meet business goals.
Executes visual identity systems, style guide s, print, advertising, social media, and digital
Illustrates digital patterns to print on products and sell on e-commerce platforms.
Manages 5-star Esty shop including inventory, production, customer relations, marketing, advertising, packaging and shipping, and illustration
Johnson & Johnson | In-house
New York, NY
Full Time Employee: June 2022 – January 2023
Contract: January 2021–June 2022
Managed multiple projects including branding of omnichannel support services program addressing low engagement in 6+ therapies, increasing treatment preparation from 50% to 95%. Brand received runner-up in 2021 J&J Design Impact Awards.
Collaborated with 100+ cross-functional team members to address over 20 unmet patient needs and behavioral nuances
Delivered pilot within 6 month deadline; evolved and scale d brand to 6+ therapies
Built brand concept, identity system, and 50+ pages of brand guidelines
Curated over 700 pages of strategic touchpoints, including customized welcome kits, that provide seamless support across ecosystem
Partnered with 10+ vendors to lead art direction across print and digital, marketing, packaging, environmental, photography curation, copywriting, and marketing
Initiated innovative patient-featured photo/videoshoot to create ownable visual language, support diversity initiatives, and decrease cost by over 40%.
Presentation included business value, concept, art direction, and recruitment strategy
Translated complex research to digital tools and user journey storytelling for business teams.
Developed set of 10+ FDA-approved documents for Janssen therapy program.
Provided art direction with copywriters and clients, implementing design best practices of typography, layout, and composition
VIA Studio | Branding agency
Mid-level: March 2019–October 2019
Junior: July 2017–March 2019
Collaborated with 15+ designers and strategists for over 40 B2B/B2C clients in a fast-paced environment to drive revenue through compelling brand experiences.
Collaborated with strategy to build strategic brand storytelling
Partnered with developers to create digital assets and bring digital concepts to life
Created identity systems and implemented creative such as logos, identity systems, advertising, environmental design, UX / UI, print, illustration, and digital, among others
Portfolio Capstone Mentor
Hite Institute of Art and Design
January 2021–May 2021
Mentored a senior student in University of Louisville’s Graphic Design program, providing coaching, critique, and direction during their Portfolio Capstone.
August 2018–December 2018
Mentored junior team member interested in learning digital design.
Developed project plan and taught lessons of digital design best practices and design trends
Created cumulative project and provided guidance in completion, preparing mentee for subsequent internship experiences
The Dezine Women’s Scholarship
Founder and contributor
Created and funds a scholarship with a group of women designers exemplifying camaraderie in the Louisville, Kentucky design community.
Conceptualized, facilitated, and debated crucial moments in scholarship creation
Annually participates in funding, interviewing, and the selection process
American Institute of Graphic Arts (AIGA)
April 2016–July 2020
2023 Fritz Gottschalk Museum of Avant-garde Awards
Sustainable Prescription Ecosystem
2021 J&J Design Impact Awards
New York, NY
AIGA Design Conference
Brand New Conference
Las Vegas, NV
New York, NY
References available upon request