Steelgarden

Personal Project

2019

Industry

Year

Work

Product Design, Identity, Conceptual Collateral

I created steel succulent containers inspired by my favorite bar in London: the Sky Garden. The bar was atop of a skyscraper that had a clear ceiling supported by a thick metal grid. I carried this unique juxtaposition through product design, an identity system, and conceptual collateral. The brand tells a unique story of London and gives people a sense of pride about the incredible city.

See my process

Patterns on the outside of the containers were inspired by symbols of London. I cut the containers out of steel at the FirstBuild microfactory in Louisville, Kentucky. Clear acrylic inserts allows the patterns to be the highlight of the products.

Additionally, I created a brand identity and conceptual collateral that uses elements from the geometric patterns. Environmental graphics, print, and packaging work together to tell the story of Steelgarden across multiple touchpoints.