Steelgarden

I created steel succulent containers inspired by my favorite bar in London: the Sky Garden. The bar was atop of a skyscraper that had a clear ceiling supported by a thick metal grid. I carried this unique juxtaposition through product design, an identity system, and conceptual collateral. The brand tells a unique story of London and gives people a sense of pride about the incredible city.

Product design, Identity, Collateral

Work

Industry

Personal Project

Year

2019

Patterns on the outside of the containers were inspired by symbols of London. I cut the containers out of steel at the FirstBuild microfactory in Louisville, Kentucky. Clear acrylic inserts allows the patterns to be the highlight of the products.

Additionally, I created a brand identity and conceptual collateral. The storefront uses elements from the identity to make an immersive experience. Environmental graphics, print, and packaging work together to tell the story of Steelgarden.

© 2020 Ann Wood