Steelgarden

I created steel succulent containers inspired by my favorite bar in London: the Sky Garden. The bar was atop of a skyscraper that had a clear ceiling supported by a thick metal grid. I carried this unique juxtaposition through product design, an identity system, and conceptual collateral. The brand tells a unique story of London and gives people a sense of pride about the incredible city.

See my process

Patterns on the outside of the containers were inspired by symbols of London. I cut the containers out of steel at the FirstBuild microfactory in Louisville, Kentucky. Clear acrylic inserts allows the patterns to be the highlight of the products.

I created a brand identity and conceptual collateral that uses elements from the geometric patterns. Environmental graphics, print, and packaging work together to tell the story of Steelgarden across multiple touchpoints.

Environmental graphics would use the line element from the identity to guide people to the store.