VIA Studio created a digital experience of reading The Curious Case of Benjamin Button, by F. Scott Fitzgerald, to demonstrate the power and flexibility of WordPress and React.js Javascript framework. The site was a contribution of the whole production team at VIA Studio.

Awards: 2018 American Advertising Federation Louisville: Gold Award

Images used with permission | © VIA Studio

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Web Design & Development


Background Illustration, select chapter background illustrations, UX & UI



We wanted the homepage background to set the scene for the story. Different parts of the story are represented with a monochromatic color palette. The loose illustration style helps the site feel like a book.


I collaborated with the UX and development teams to fine tune microinteractions. They help tell the story and make the experience more interactive and feel more intuitive.

The illustrations are interactive to entice readers.