Treyton Oak Towers
Treyton Oak Towers is a senior living facility in Louisville, Kentucky. The team needed a new brand that would differentiate themselves in the market and attract new residents. We developed a brand concept that highlighted the unique personalities of their residents. I collaborated with my strategy and design teams at VIA Studio to execute the brand across multiple touchpoints. From eye catching postcards to custom fans given out at summer events, every detail was thoughfully executed.
Images used with permission | © VIA Studio
The brand concept focuses on Treyton Oak Tower’s vibrancy while celebrating them as a local nonprofit. I made use of colorful patterns and quirky photography to bring their eclectic story to life.
I created hand lettering for use in digital and print.