Treyton Oak Towers is a senior living facility in the Old Louisville neighborhood. VIA Studio developed a brand strategy and identity for them to illustrate their vibrancy and uniqueness.


Images used with permission | © VIA Studio


Branding, Identity, Collateral


Brand Execution, Copywriting, Photo Styling, Print, Web



The brand concept focuses on Treyton Oak Tower’s vibrancy while celebrating them as a local nonprofit. They wanted their brand to be as diverse and exciting as the residents themselves. 

The identity makes use of bold patterns and color in unexpected ways. The patterns are reminiscent of the art that lines their hallways, emphasizing their involvement with the arts. The vibrancy of the new brand shows that life should be celebrated with quirkiness encouraged.

Custom lettering and type treatments showcase Treyton Oak Towers’ whimsical style.

Fan advertisements with different color combinations allows for people to match them to their outfit.