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Treyton Oak Towers

Treyton Oak Towers is a senior living facility in the Old Louisville neighborhood in Louisville, Kentucky. I worked with the strategy and identity system developed by my team at VIA Studio to execute their new brand across multiple touchpoints. I designed print and web solutions and collaborated with print vendors to execute collateral.


Images used with permission | © VIA Studio

See my process

The brand concept that I illustrated focuses on Treyton Oak Tower’s vibrancy while celebrating them as a local nonprofit. I made use of colorful patterns and quirky photography  to bring their story to life.

I aimed to tell Treyton Oak Towers' unique store through collateral at all touchpoints. From colorful layouts to hand lettering to tactile paper, the attention to detail in the execution of their brand sets them apart.