Turning Pointe Dance Center

Turning Pointe Dance Center needed a logo and basic brand identity for the studio's grand opening. The studio is focused on wellness as a foundation for dance. I collaborated with the founder and lead dance instructor to create a logo and identity system that illustrates its story and stands out amongst competition.

Industry

Freelance

Skills

Brand strategy | Identity & guidelines | Environmental

Year

2020

I created an elegant wordmark for Turning Pointe Dance Center, inspired by historic serif typefaces. Playing with the idea of rotation, I flipped the 'R' in 'Turning'. I then created a repeating pattern using the 'R' that can be applied to a wide variety of collateral.

Pattern created out of the turned 'R' in the logo

Badges were created as logo marks to elevate the brand and allow for flexibility in application.

Example of pattern application

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