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Ann emblem

Turning Pointe Dance Center

Turning Pointe Dance Center needed a logo and basic brand identity for the studio's grand opening. The studio is focused on wellness as a foundation for dance. I collaborated with the founder and lead dance instructor to create a logo and identity system that illustrates its story and stands out amongst competition.




Brand strategy | Identity & guidelines | Environmental




I created an elegant wordmark for Turning Pointe Dance Center, inspired by historic serif typefaces. Playing with the idea of rotation, I flipped the 'R' in 'Turning'. I then created a repeating pattern using the 'R' that can be applied to a wide variety of collateral.​