Turning Pointe Dance Center

Turning Pointe Dance Center needed a logo and basic brand identity for the studio's grand opening. The studio is focused on wellness as a foundation for dance. I collaborated with the founder and lead dance instructor to create a logo and identity system that illustrates its story and stands out amongst competition.

See my process

I created an elegant wordmark for Turning Pointe. Playing with the idea of turning, I flipped the 'R' in 'Turning'. It's clear that the R has been rotated, highlighting the pun, but the wordmark is still legible. I then created a repeating pattern using the 'R' that can be applied to a wide variety of collateral.

Pattern created out of the turned 'R' in the logo

Badges were created as logo marks to elevate the brand and allow for flexibility in application.